Laying Out a Vision for Future Growth

“When employees join executives in truly owning the responsibility for business success, an exciting new sense of teamwork takes hold.”
– Punit Renjen


As a business owner, you are great at what you do. You’ve followed your passion, you took risks, and it has paid off – you have a successful business to show for it. But, as your business becomes more complex, are you finding yourself focusing less and less on what you are passionate about and more on the day-to-day running of your business?

Maybe you are managing a wider range of responsibilities including employee issues, system enhancements, and/or operational decisions? Inevitably, this pulls you away from focusing on your passion – your vision.

Laying out a 10-Year Target , 3-year Picture  and 1-year plan can get your team and your business moving in the same direction, removing you from the day-to-day projects, tasks and obligations, and back to focusing on the vision.

Laying out a strategy for your vision

Creating a strategic plan can be daunting and sometimes intimidating. Or, it may be that the company’s vision is neither clear nor concise, but instead abstract and undefined. Reasons like these may be why many business owners fail to create one at all. To get your team laser focused on your vision begin with laying out a plan that everyone in the organization can get behind that answers where your organization is going and how they will get there through a 10-year picture, 3-year, and 1-year plan.

Ten-Year Target

What is the big goal you are working towards? Begin with creating a picture of what you want your business to look like in ten years, once you have crossed the finish line. Looking ahead ten years may seem unrealistic but doing so will help you and your entire team make proactive decisions now to make your 10-year vision a reality.

Three-Year Picture

Next, devise a three-year plan for your company’s future – revenue, profits, and measurable goals – by breaking down your 10-year target into actionable bits and pieces. Have your three-year plan readily available to all your associates and review it often, including at least once per quarter with your team.

One-Year Plan

Now take your 3-year picture and decide what needs to happen in year one to make it a reality. Focus on the 3-7 most important tasks that will drive your business forward to create your three-year picture. Create action steps, keep on track by holding your team accountable to completing their goals and stay consistent and aligned with your vision.

Clearly communicate your vision

Make sure your 10-year Target, 3-year Picture, and 1-year Plan are communicated clearly to everyone in the organization. However, just like in the game, ‘telephone,’ misinterpretation and a muddy message can create a gap in communication, leaving everyone confused and unclear of your expectations. Make sure your vision is a part of the DNA of your business; everyone should know it, live it, and agree to it.

Go from Good to Great – Contact us Today!

If you’re looking for less stress, clarity, and a shared vision that will energize your team, we are only a phone call away. Now is the time to grow your business and get your life back. Let’s connect, contact Traction Coach today for a free consultation.

About Traction Coach

Traction Coach is a team of Certified EOS Implementers who partner with business owners and their leadership teams to implement the proven, holistic Entrepreneurial Operating System (EOS). They couple first-hand knowledge of the EOS process with effective facilitation skills to help entrepreneurs achieve what they desire from their business. A partnership with Traction Coach brings businesses and leadership teams together to achieve a higher level of success through stability, growth, and profitability; bringing about a better balance of work and life for their business owners and leaders.

About EOS

The Entrepreneurial Operating System (EOS) creates a shared vision, gets everyone in the company on the same page, provides a roadmap of where the company is going and how you’ll get there, and helps you gain traction in your business. By communicating your vision through a few measurable numbers and goals, every member of your team knows exactly what they are accountable for, without the guesswork. This is especially helpful for employees who may doubt their abilities or feel underutilized in your organization, and it helps get you out from under the stress that goes with running your business to focus on your vision.